Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
What is Retargeting?
Retargeting enables you to remind your customers of your products and services after they leave your website without buying. It allows you to show your visitors relevant ads when they visit other sites. Retargeting works with apps and search as well as website banner ads. Serious marketers today use retargeting as a vital tool to connect with their customers and increase their sales.
Why Is Retargeting Important?
It would be ideal if customers always made a purchase on the first visit to your site. Unfortunately, that’s not how it works. That’s where Retargeting comes in.
- Retargeting helps remind someone of your product as they continue browsing the internet, whether they’re on social media, their favorite news site or researching your competitors.
- You can choose from a variety of ways to segment people based on their traits or behavior and target them accordingly, which allows you to create a relevant advertising experience that drives more purchases.
- No matter which segment you’re choosing, you’re targeting a group of people who have already indicated that they’re interested in your brand simply by visiting your site.
Why is Retargeting so effective?
Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.
What Is the Difference Between “Remarketing” and “Retargeting?
The terms “remarketing” and “retargeting” are often used interchangeably, but they are not quite the same.
Retargeting: The term “retargeting” is often used when you are showing your prospects your ads on other sites in an ad network after they leave your site. Retargeting usually involves “cookies”.
Remarketing: The term “remarketing” is often used when you collect contact information from prospects in order to deliver email campaigns to them.
How does Retargeting work?
Retargeting works by utilizing “cookies”, a small piece of data stored by the Web browser that remembers users who visited your advertisement or webpage. Marketing teams can then utilize this cookie data to serve ads to the users again. By showing relevant, targeted ads to users that have shown an interest in your brand, you increase brand awareness and often total conversions.
What Is Behavioral and Contextual targeting?
Both Behavioral and Contextual targeting are forms of targeted advertising.
With Behavioral targeting, advertisers define their target audience based on actions that the consumers took. Retargeting is a typical form of Behavioral targeting because it targets people who visited a webpage. For example, after someone visited a particular product page, the person is later served a display ad on another site for the same product he or she viewed.
With Contextual targeting, advertisers define their target audience based on the relevance of content on the other sites. While Contextual targeting can be applied to Retargeting, advertisers often use it to extend their reach to prospects who visit sites that feature content related to the advertiser’s website.
To get the most out of your ad spend budget be sure to schedule a marketing audit.
