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Events Get more attendees. Have an unforgettable experience.

Get more exposure

Get more attendees

What we do

Here at Create Build Optimize Inc., we combine modern creativity, technology development, marketing, and advertising to propel business owners to stand out in there marketplace.

We create predictable methods to get more customers, make more money, and attain sustainability while scaling. We take pride in walking alongside businesses to create a modern and innovative brand, build quality infrastructure, and optimize with data. 

Event marketing and advertising describe the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement. We help events create a unique experience, enhance their attendance, and optimize attendee sales. We have a proven process to booking an event. Including the following.

Process

Event Development Process

Event

This includes many different things - from the show, operations, legal and accounting.

Venue

Where will the event be held? Logistics, Food, Beverage, and Decor.

Marketing

How are we going to market the events? Website, Social, Email, Influencers, and Affiliates.<br />

Advertising

Developing an advertising strategy (Spotify, Facebook, Google, YouTube, Instagram, and more)</p> <p>Back in the day, a lot of event organizers acquired sponsors to supply the necessary funding to offer more exciting programs and cover rising costs. It was, and still is, an effective and powerful marketing tool to increase and reinforce brand awareness among targeted niche markets.

Volunteers

Getting Volunteers for the event. Contract, Role, Meetings, Schedule, and Contact.

Speakers

No we need to have content at the event? Will there be speakers? Will there be musicians? Who will there be at these specific events?

Sponsors

Contracts, Marketing, MM, and Logistics<br />

Production

Producing the content is vital to repackaging and potentially selling the produced content. Creating, building, and optimizing a compelling brand.</p> <p>Back in the day, a lot of event organizers acquired sponsors to supply the necessary funding to offer more exciting programs and cover rising costs. It was, and still is, an effective and powerful marketing tool to increase and reinforce brand awareness among targeted niche markets.

Vendors

This is business to business marketing. What vendors are interested in getting more information?

Attendees

A conference is generally understood as a meeting of several people to discuss a particular topic. It is often confused with a convention, colloquia or symposium. While a conference differs from the others in terms of size and purpose, the term can be used to cover the general concept. A convention is larger than a conference; it is a gathering of delegates representing several groups.

Upsells

Are the speakers selling something to the individuals at the event? What are they upselling?<br />

Clean Up

Cleaning up the venue.</p> <p>Back in the day, a lot of event organizers acquired sponsors to supply the necessary funding to offer more exciting programs and cover rising costs. It was, and still is, an effective and powerful marketing tool to increase and reinforce brand awareness among targeted niche markets.

Events

Get more attendees

Expos

Expos are large-scale, global events organized and facilitated by governments that serve to educate the public, share innovation, promote progress and foster cooperation.

Sporting Events

Expos are large-scale, global events organized and facilitated by governments that serve to educate the public, share innovation, promote progress and foster cooperation.

Conferences

A conference is generally understood as a meeting of several people to discuss a particular topic. It is often confused with a convention, colloquia or symposium. While a conference differs from the others in terms of size and purpose, the term can be used to cover the general concept. A convention is larger than a conference; it is a gathering of delegates representing several groups.

Workshop

A conference is generally understood as a meeting of several people to discuss a particular topic. It is often confused with a convention, colloquia or symposium. While a conference differs from the others in terms of size and purpose, the term can be used to cover the general concept. A convention is larger than a conference; it is a gathering of delegates representing several groups.

Charitable events

Since charities cover such a broad range of missions we’ve found it helpful to break them down into the 6 different types of charities. Most of these can then be broken down further into subgroups to help you find the specific type of charity you are looking for. Some of the charities include Animal Charities, Environmental Charities, International NGO’s, Health Charities, Education Charities, Arts and Culture Charities.<br />

Trade Shows

Since charities cover such a broad range of missions we’ve found it helpful to break them down into the 6 different types of charities. Most of these can then be broken down further into subgroups to help you find the specific type of charity you are looking for. Some of the charities include Animal Charities, Environmental Charities, International NGO’s, Health Charities, Education Charities, Arts and Culture Charities.<br />

Sponsorship

Event sponsorship can be defined as a critical source of funding for all kinds of events where companies, nonprofits, and small businesses give a certain amount of cash or incentives, in exchange for both visibility and brand awareness at an event.</p> <p>Back in the day, a lot of event organizers acquired sponsors to supply the necessary funding to offer more exciting programs and cover rising costs. It was, and still is, an effective and powerful marketing tool to increase and reinforce brand awareness among targeted niche markets.

Seminars

People struggle to get attendee to there concerts. We help develop a well-structured marketing plan to get more people in the seats and automate the entire process.

Success Stories 

Sales funnel creation, engagement marketing, and traffic generation

The solution to creating your personal brand is having a strategic plan to get there with the number of resources available today. It’s vital that you hone in on what is being sold and how you want to communicate your message to the masses. Let’s see how we can help you stand out in the marketplace. Schedule a marketing audit today.

Services for events

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Creative Branding

Branding is an important aspect of any business. The key to a successful business is branding. If you want your customers to remember you, try branding. Here are some of the creative branding mechanisms we utilize videography, photography, graphic design, and animation.

Engagement Marketing

Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time. This is not just a new marketing strategy, it’s a new way of thinking about how your brand communicates with your audience. We utilize innovative ways to communicate to the prospect. Some of the best mediums to create engagement for your audience is via text message, email marketing, direct mail, or chatbot automation. The point of engagement marketing is to create a well-communicated process to further the relationship by offering a way to keep the customer engaged.

Social Media

Utilizing social media for your event is vital to engaging your audience from content creation, strategical plan, and profile growth. When implementing social media correctly it's vital to achieving higher attendance rates and providing a great customer experience.

Mobile App Development Registration

We assist with creating, building, and optimizing Web and Mobile applications to bring the best products to the market. We have a full-service development team that specializes in making your vision come true. Whether it's an application, website, web application, or more.

Sales Funnel

A sales funnel is the pathway that captures sales prospects and moves them from awareness of your product or service to interest, desire, and ultimately the sale. Working on maximizing profits from a buyer and creating a seamless experience

Content Creation

The quality of your content creation really helps depict whether or not the customer bonds with your brand and gets informed as to what your business is selling. Content can be created in many different forms including video, podcasts, images, and aesthetically creative images.

Data and Analytics

A conference is generally understood as a meeting of several people to discuss a particular topic. It is often confused with a convention, colloquia or symposium. While a conference differs from the others in terms of size and purpose, the term can be used to cover the general concept. A convention is larger than a conference; it is a gathering of delegates representing several groups.

Search Engine Optimization

Search Engine Optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.

Data and Analytics

Data analytics is the practice of measuring, managing, and analyzing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs and minimize wasted development dollars.

Live Streaming/Video Content

Video content and live streaming is essential to portraying the event is a nice way.

Influencer Marketing

Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Yet, there are still people who don’t really understand what influencer marketing is all about. Indeed, some people come across the phrase for the first time and instantly ponder.

Technology Integration

CRM integration, technological checkout, and customer checkout experience to attending the event.

Paid Media

Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, social media ads, email drops, and social media campaigns. Having a proper gauge of metrics helps you gauge your return on investment. You will receive the highest returns for your paid media investments from us here at Create Build Optimize. All of our campaigns are all data-driven and gauged by metrics to allow you to assess the performance of the ads.</p> <p>

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The solution to creating your personal brand is having a strategic plan to get there with the number of resources available today. It’s vital that you hone in on what is being sold and how you want to communicate your message to the masses. Let’s see how we can help you stand out in the marketplace. Schedule a marketing audit today.

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