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Photography

What is brand photography? 

Scale your brand with photography

Brand photography is a suite of professional images that represent your business visually, and fit with your visual identity through their use of colors, tone, props, sets, and more. These can include photos of you, your team, your products, your process, your space, and other things that make your business unique.

Maybe you’ve had a branded headshot taken before for your LinkedIn profile or website about page, and while a beautiful, professional headshot is important, it’s just one piece of the branding puzzle. To make your business look it’s best, you’ll want a range of consistent, well-crafted photos that will keep your business looking tip-top across all of your marketing material over time.

Get more business. Make more money with. 

Photography

Brand Photography set a fab first impression

Your video ads cost money. Market Research allows you to properly target your audience and see the cost for specific ad placement for certain keywords. Whether you were an e-commerce business, a brick and mortar business or any other businesses that we service. Performing market research is the best approach to making a calculated investment and getting the highest return on your investment.

Brand photography increases engagement

We all know by now that visual content goes a long way and has a much better engagement than text-only content, and if you’re not convinced yet, here are some cold, hard facts for ya. 65% of marketing execs say photos, videos, illustrations, and infographics are key to communicating your brand story; Facebook posts from brands that included images earned 87 percent of all engagements; 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy; tweets with images receive 150% more retweets than tweets without images; articles with an image once every 75-100 words received double the social media shares as articles with fewer images; Facebook posts with images see 2.3X more engagement than those without images. (Hubspot) Onboard yet?

Consistency is Key, and Photography increases brand consistency

You might have your logo, colors, and fonts down, but if your photography doesn’t match, you’re in trouble. Having all of your visual elements work together cohesively is vital in maintaining brand consistency. Brands that are consistently presented are 3 to 4 times more likely to experience brand visibility and 90% of consumers expect their experience to be consistent across all channels and devices used to interact with brands.

Where you can use brand photography

As your social media profile photos, especially if you’re a team of one, or your brand is really personal, like a life coach or blogger. For Instagram photos. In your Instagram stories. To show who you are on your about page. In blog posts. As the graphics for your paid ads. To show your process. On one side of your business card. To introduce yourself in a webinar. As part of your PR/Media/Press package so others can write and share about you and your business. In your online course content.</p> <p>

Let us handle your photography

Let your photography tell your story

Branding is styling your business in a way that creates a mood, feeling, consistency, with the intention of conveying a particular message! When people think of your business, you want them to be able to describe it in a positive way that is unique to YOU.  Photography branding in simple terms, sets you apart from the competition with a distinct style. Don’t try to be like everyone else in the industry. Here at Create Build Optimize we have an array of photographers to help grow your business. 

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