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Reputation Management
How to get started managing your reputation
The Benefits of Reputation Management
Out of nowhere your search engine results got hit with a negative article or review. You contacted the site, but they didn’t respond or refused to help. You’ve tried everything, but the content just won’t go away. Now it’s affecting your life, your work or your company’s reputation.
In fact, negative search results can cost businesses hundreds of millions of dollars per year. Consider these alarming statistics:
- 25% of a company’s market value is derived from its reputation.
- Four negative search results can cost you 70 percent of your potential business.
- 69% of job-seekers won’t apply to companies with online reputation issues.
- 41% of companies have reported loss of revenue from a reputation-related event.
Sadly, too many people do nothing in hopes that their negative online reputation just goes away. Others try to drown out the problem with ineffective internet marketing. But these issues rarely self-correct; in fact, they often get worse — sometimes much worse.
How to get started managing your reputation
The next steps to scaling your company
Managing your reputation is vital to improving the life of your business. Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, a character is who you are. Reputation is who other people think you are, and today it’s based mainly on what artificial intelligence systems portray about you rather than the first-person experience.
Some of the major brand reputation websites consist of the following.
- Google Business Reviews
- Yelp Business Reviews
- Facebook Reviews
- Article inspection
To book a call to learn more about our reputation management services. Be sure to see more information below.
