Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, social media ads, email drops, and social media campaigns. Having a proper gauge of metrics helps you gauge your return on investment. You will receive the highest returns for your paid media investments from us here at Create Build Optimize. All of our campaigns are all data-driven and gauged by metrics to allow you to assess the performance of the ads.

Engagement marketing is the use of strategic, resourceful content to engage people and create meaningful interactions over time. This is not just a new marketing strategy, it’s a new way of thinking about how your brand communicates with your audience as individuals based on what they do continuously over time.

Crowdfunding is a way to raise funds for a specific cause or project by asking a large number of people to donate money, usually in small amounts, and usually during a relatively short period of time, such as a few months. Crowdfunding is done online, often with social networks, which make it easy for supporters to share a cause or project cause with their social networks.

A web presence is a collection of Web files on a particular subject that includes a beginning file called a home page. For example, most companies, organizations, and individuals that have websites have a single address that they give you.

A sales funnel is the pathway that captures sales prospects and moves them from awareness of your product to interest, desire, and ultimately the sale.

The quality of your content creation really helps depict whether or not the customer bonds with your brand and gets informed as to what your business is selling. Content can be created in many different forms including video, podcasts, images, and aesthetically creative images.