Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, social media ads, email drops, and social media campaigns. Having a proper gauge of metrics helps you gauge your return on investment. You will receive the highest returns for your paid media investments from us here at Create Build Optimize. All of our campaigns are all data-driven and gauged by metrics to allow you to assess the performance of the ads.
The media division consists of many disciplines, including media planning, buying, and research. Combined with reporting, analytics, advertising, and technology.
Here at Create Build Optimize, we pride ourselves on our deep understanding of every media channel available and our ability to not only build long-lasting customer base, but also turn them into raving fans to gain referrals. Our team of marketing technicians takes pride in providing top-notch creative innovation for video production, graphic design, audio production, and digital animations specifically catered to each one of our brands and industries.
Media strategies often fail or succeed based on how well the channel details have been planned out and accounted for, therefore these details are something we care deeply about. Our markeing technicians team is constantly evaluating the full spectrum of platforms, both traditional and emerging, to also determine where target audiences may be underpriced to reach. We solely aim to capture the strongest media performance possible for advertisers based on the current marketing landscape.
At Create Build Optimize we are unique in regard to our transparency and approach to techniques to see what converts for paid media. All media purchased is driven by data and deeply analyzed, opened, and shared with clients. This includes all rates paid, evidence-based converting ads, and proven successful campaigns that have worked for past clients in the markets and industries.
We really get into your prospects’ mind evaluating the pain points and the problems they are experiencing. Then we use our communication style that is in alignment with your brand to compel your customers to inquire about and purchase your service or product.
Offering:
Campaign Creation: Developing marketing campaigns for your business is essential for creating interest to make sales. Each market, product, or service would vary based on which campaign we would run and the automation process that would be created.
Funnel Creation: In order to get the most out of your paid media, you need to have a certain objective to get more sales and more business. Running paid media for just brand awareness will not give you a good return on your ad spend. Developing a funnel will ensure that you have a clear cut objective to measure, test, and optimize your sales percentages.
Here are some, but not all places we place ads on.
- Google ads
- YouTube
- Outbrain
- Adcolony
- Tubemogul
- Airpush.com
We specialize in 4 types of advertising.
Mobile advertising – Mobile advertising is the process of advertising across mobile devices such as smartphones, tablets, and (increasingly) wearable technology. Advertising on mobile devices is nothing new, but the focus on the channel is increasing as more and more time is spent on mobile devices. Mobile advertising software is used by advertisers to buy, manage, and track mobile advertising. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy.
Social advertising – is the practice of placing ads on social media sites such as Facebook, Twitter, and LinkedIn. Marketers and advertisers use social advertising software to help to automate and streamline the ad buying process on social media sites. Social media advertising is fast growing, but still relatively young. Offering advertising solutions is often seen as a sign of maturity for social networks as they work towards monetizing their efforts. The availability and robustness of social advertising capabilities on any given social network is highly dependent on the popularity of the site as well as how long it has been around. While social advertising is only one piece of a digital advertising strategy, marketers also use other channels such as display advertising, mobile advertising, video advertising, or search advertising to form a comprehensive approach to digital advertising.
Online video advertising – is the process of using video content to promote a company or product on websites. Marketers and advertisers use video advertising software to help automate and streamline the process of buying video advertisements online. Advertisers may also tie in display advertising software, mobile advertising software, social advertising software, or search advertising software in an effort to form a comprehensive digital advertising strategy.
Demand side platforms – Demand side platforms, or DSPs, give advertisers the ability to buy ads in real time through a process called real time bidding (RTB). DSPs are not a specific advertising channel but instead allow advertisers to reach individuals instantaneously in real time. With DSPs, advertisers can purchase ads on an impression-by-impression basis, by bidding on an incoming impression within the milliseconds it takes for a web page to load.
To see our advertising and paid media packages be sure to click here.
