Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

Graphic design is a professional sphere of human activity that lies at the crossroads of visual arts, communication, psychology, and other expert areas. Graphic designers create the ways and assets of communication by means of graphic (visual) elements: images of different styles and complexity, photos, types and fonts, pictograms, shapes and sizes, colors and shades, lines, and curves, page layouts, etc. A graphic designer makes graphics transfer the message, so they become functional. Graphic designers can be described as a type of creatives applying their talents not in pure art with an aesthetic satisfaction as a prime, but communicating and purposeful art.

What are the creative directions of graphic design?

Today, graphic design is a broad area to apply artistic talents in the diversity of forms. For instance, it includes creating:

• illustration
• identity (logo and branding)
• icons and pictograms
• typography
• editorials
• interface graphics and elements
• print advertisements
• graphic assets for animated videos and cartoons
• big print items such as posters and billboards
• signs
• wayfinding graphics
• infographics
• packaging etc.

Whatever is the goal and direction, the basic purpose of graphic design is to serve a specific goal or set of goals by means and techniques of art. Here at Create Build Optimize Inc.,  we take pride in graphic design, aesthetics, UX/UI design, and developing brands that stand out in the marketplace.