Although you can advertise with plain text-based ads and still call it a display campaign, you can get much more out of your campaigns if you use images, videos, HTML5 animations or any other rich media elements that can help you get your message to your targeted audience.

Banners used as display ads come in different shapes and sizes.

Your only limitations are the requirements of the network you are running your campaign through. For example, Google Adwords allows a wide range of display ad sizes as you can see from the list below:

You don’t need to create a banner for every single size. This is entirely up to you and your specific needs. To make things easier check out this guide to ad sizes from Google in order to find out the top performing ad sizes and a more in-depth description.

We make sure that the final product will be a valid asset and if kept within the AdWords guidelines, you won’t have any problems using the banner.