The possibilities for online promotion are close to endless. Businesses need to look beyond print opportunities and interact with their target audience online. Digital Create Build Optimize PR combines the best of traditional PR with a focus on new trends in content marketing, social media marketing, and more.
The possibilities for online promotion are close to endless. Businesses need to look beyond print opportunities and interact with their target audience online. Create Build Optimize PR combines the best of traditional PR with a focus on new trends in content marketing, social media marketing, and more.
A digital PR specialist uses a wide variety of tactics to improve a client’s web presence.
Examples include:
- Preparing online press releases
- Building relationships with online journalists and bloggers to generate online.
- Arranging business profiling
- Organizing online reviews and interviews
- Ensuring press releases and optimized with relevant links back to your website. The benefits readers with links to more information and gives search ranking a boost by securing high authority links to your website high traffic blogs and news sites
- Influencer marketing and blogger outreach to attain mention of influential social media accounts and blogs.
- Publishing online content to gain a wider reputation and high-quality backlinks.
The goal of Digital PR
Digital PR and traditional PR share one goal in common, which is to help improve a client’s reputation and increase their visibility among members of their target audience. Both are strategies to make a brand more recognizable. The main difference between them is the choice of methods used to accomplish this goal.
Digital PR aims to build brand value while using digital tools. Building a strong brand in the digital age where the sea of competitors is constantly growing can be challenging, but there are a wide variety of methods that can be used to increase visibility and remain competitive.
Prospects are just about unlimited choices regarding who they will do business with, and it can easily get drowned out by the competition if you don’t use digital PR. A well-defined brand has to be created and communicated in order to separate yourself from your competitors and be visible in the online avenues in which target markets get their information and search for solutions to their pain points.
Here are some of the ways digital PR can benefit your brand:
- Boost website traffic or application traffic – As your brand is mentioned online on a more frequent basis and in many different places, more people will start to visit your website.
- Improve search engine optimization – When your content is published on high authority sites that link to your website, your SEO ranking will improve for your target keywords. As your SEO ranking improves, this will also improve your website traffic and leads or sales.
- Establish you as an authority in your niche – Publishing high-quality articles on authority sites will improve your reputation as a credible source of information and improve trust in your brand.
- Generate leads and sales – Using this strategy, your brand is mentioned much more frequently in front of an interesting target audience, which will generate leads from some of the people who visit your website, ultimately also leading to more sales.
- Improve your brand image and increase trust – Your target audience will begin to hear more and more good things about your brand and see an increased number of positive reviews.
Content marketing is an important part of a digital PR campaign. The more your content is shared and found, the more your reputation and status as an authority begins to grow.
The content you have already written can be transformed into a different form of content and shared or published on a different platform by repurposing. For example, a single blog post can be expanded with new information added and repurposed into several other types of content such as:
- An infographic
- A guest blog post
- An article in the local newspaper
- An article in a trade publication
- A LinkedIn news update
- A short video
There isn’t a clear difference between online marketing and digital PR. In general, marketing is focused specifically on sales while PR is focused on creating a positive impression of your brand.
Digital PR aims to get the word out about what your brand stands for, what makes it unique, and particularly what is happening at the moment that is new and exciting. It aims more to increase traffic and awareness, while marketing is typically more focused on conversions.
With marketing, you are directly promoting a product or service. With digital PR, you are promoting the brand or company as a whole. The basic principle behind digital PR is to promote something newsworthy in order to increase brand awareness.
For the most part, it’s necessary to build relationships and reputation before marketing can be effective. Ideally, digital PR and marketing should work together, with each strategy complementing and enriching the other.
