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Linked In Advertising
Why use Linked In Advertising?
The benefits of using Linked In Advertising
To understand Linked In advertising, it’s important to know the potential of your advertising reach. The latest LinkedIn statistics show that as of January 2020, 663.3 million people can be targeted with Linked In ads (DataReportal, 2020). That represents a 1.6 percent quarterly growth of Linked In’s reach. One of the main benefits of Linked In ads is to target your audience with accuracy.
Here are some other benefits of Linked In advertising.
- Access a tremendous audience
- Target your audience with accuracy – Targeting options. With LinkedIn, you can target by industry, job title, location, years of experience, level of education, and more.
- Native advertising. LinkedIn sponsored posts to show up on the target’s home page, intermingling naturally with posts from the people they follow.
- Customize your budget to your business
- Connect with individuals in your target audience directly
- Lead Generation
- Support your account-based marketing campaigns
- Create a variety of ads, from video to text
- A growing number of users
- Campaign optimization
- Brand building
- Data of professionals
- Analytics
Customize your budget for your business. Connect with individuals in your target audience directly. Support your audience based marketing campaigns. Create a variety of ads, from video to text.
Linked In Strategy
Advertising Structure
Let us help you with your Linked In ads
Get started with your Linked In ads
LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd.
A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. In addition to sharper targeting options, the platform made the switch to objective-based advertising. That means advertisers can now run campaigns around clearly defined goals, such as brand awareness, lead generation, or engagement. To get started schedule a consultation call below.