SEO is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.
Search engines serve billions of users per day, looking for answers to their questions, and solutions to their problems.
Search engine optimization, or SEO in short, is a framework of guidelines, stages, and controls that if followed, will optimize your website for search engines and thus improve its search engine visibility.
Optimizing your website for search engine visibility allows viewers to find your website, engage with your content, and get into your sales funnel. For more about a sales funnel click here.
Users trust search engine rankings, so having a presence in the top positions for the keywords increases website credibility, and increases the potential for getting a lead – in turn getting more business, and making more sales.
A majority of search engine users are most likely to click on one of the top 5 suggestions in the results pages. To take advantage of this and gain traffic a businesses website needs to appear in one of the top positions on Google or Bing.
Quality SEO techniques can put you ahead of the competition and potentially get a business more leads. SEO is great, but what seperates us from everyone else is the ability to optimize the traffic that comes into our website.
For simplicity, SEO can be broken down into 4 main stages:
- Technical SEO: With technical SEO you can ensure that search engines can crawl and index your website without any issues.
- On-site SEO: Rules to apply on your site and content to make it search engine friendly.
- Off-site SEO: Ways to promote your website or blog so that it can rank higher in search results.
- On-Page SEO has to do primarily with the content and other elements found on a page.
Here at Create Build Optimize, we hold our clients hands to rank extremely well, generate more brand awareness, leads, and sales for their business.
Our mission with SEO is to keep your content informational, brand consistent, engaging, and get your website well ranked to ascend your prospect down your sales funnel path – results in more money for your business.
Take a look at our Search Engine Optimization offerings by clicking here.
