Data Analytics refers to the set of quantitative and qualitative approaches to deriving valuable insights from data. It involves many processes that include extracting data and categorizing it in order to derive various patterns, relations, connections, and other such valuable insights from it. If you aren't performing data and analytics on all your business and processes you aren't going to have a healthy understanding of how what is and isn't working in your company.

Video builds trust and credibility. 93% of internet users watch online videos. Highly produced content builds a deeper connection with your audience. Video content has been shown to attract more consumer attention than other forms of content. The current state of content marketing is highly competitive and if video isn't present it leaves your customer stunned. Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely a purchase will occur and repeat customers will remain coming back.

Most service and product-based businesses know their craft or product, but have little to zero knowledge of how to get more business and make more money. Not knowing how to get your message out to the world and communicate in a persuasive manner via media is a problem for many businesses.

Simply put, aesthetics make us happy. On an emotional level, they elicit feelings of happiness, and calm. They connect us to our ability to reflect on and appreciate the world around us which in turn gives us feelings of contentment and hope. Many companies don't have the best aesthetics to stand out in the marketplace.

A Sales Funnel (also known as a Revenue Funnel or Sales Process) refers to the buying process that companies lead customers through when purchasing products. Many businesses don't go through the proper steps to get new customers and build the proper relationship within their customer base to retain those customers.

Marketing is vital to any company's health. Without marketing systems, it's very tough to have a successful company without knowing the cost it takes to acquire a lead. Many companies don't have a system in place to get the most money out of a lead and aren't sure the cost to acquire a new customer. This is vital to success.

Campaigns are the act of creating a communication strategy that will compel any customer to purchase. Having a variety of campaigns will allow each company the ability to retain more customers, and make more money.

In today's fast world you simply cannot engage at the cutting edge of the business world without knowledge of technology. Utilizing the proper technology maximizes your marketing and sales process. Technology maximizing automates lasting relationships with your current and future customer base.

Businesses have no phone calls coming in or inquires of their product or service. They also don't have anyone coming to their website or know where traffic is coming from. Both lead to a downfall of business and a misrepresentation of what you have to offer.

In order to have some sustainability in business advertising, techniques are vital to get any company more leads, more business, and a healthy return on investment for ad spend. One reason why businesses fail is uninteresting and uninspiring advertising campaigns. Non-existent data and metrics to track the performance of the paid advertising can be a problem for businesses too.

Interacting with your clients before and after they have made a purchase is vital to building a further relationship with them. Keeping your customers together after purchase is essential to retaining them as a client.